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  • Politics Is Like Hiring A Hitman
    by Scott Woods inPolitical on2020-08-13

    For me, politics is like hiring a hitman. I have values and things I care about. I care enough about them to at least bother voting for 5 minutes every year for one issue or another. And because I care at least that much, I vote for people who align with the ability to realize the things I care about.

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  • Punching Above Our Weight
    by Roger Madison Jr. inPolitical on2020-07-24

    I believe our vote is the punctuation of our voice. Without that resounding exclamation mark, I believe our voices are just incoherent noise.

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  • BLACK PROGRESS AMIDST SOCIAL CHAOS
    by Roger Madison Jr. inPolitical on2020-06-16

    Recent events have raised the profile of historical injustice and inequities here in the USA. The entire world has taken note of the fact that BLACK LIVES MATTER.   We invite all of our friends to engage in actions that result in the greatest movement for change in our history. It is imperative that we take advantage of this opportunity to affect a positive change by ACTING IN OUR SELF-INTERESTS.

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  • Living in a Black No-Man's Land
    by Roger Madison Jr. inOur Community on2019-10-28

    There are many narratives that define the Black experience in America in this 2nd decade of the 21st century. Our striving over the centuries of our sojourn in this nation is a tapestry of every human experience -- oppression, enslavement, forced assimilation, dehumanization, exclusion, segregation, isolation, struggle, perseverance, achievement, excellence, celebration, mourning, despair, progress, setbacks, lynching, assassination, genocide, terror, self-hatred, low esteem, pride,...

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  • Fighting Racism
    by Scott Woods inOur Community on2018-10-25

    I had a boss who was racist. Not an outright bigot, of course; her toolbox was more subtle than most. We bumped heads a lot over inconsequential things. She frequently couldn’t keep my name out her mouth. Lot of gaslighting. You know…2018 style. I tried a lot of ways to combat or navigate her issues. None of them worked, and that’s saying a lot because I’m really good at fighting racism. But at the end of the day – every day – she was my boss, I had to deal with her, and that was that. Finally I...

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Are Your Press Releases Getting No Respect

As a veteran journalist, I have seen more than my fair share of press releases.  Some of them were so poorly written that I prayed no money was exchanged. 

Are you one of those people who wonders why you never get any traction from the press releases you send out? Maybe you're the Rodney Dangerfield of press releases-you get no respect because your releases aren't worthy of the kind of attention you think they deserve.

How many of these press releases do you think editors get to read every day?

  • How many long, badly-worded releases will they read before, eventually, they become instantly
    put off just by the length of a press release?
  • And how much more likely do you think it is that an editor will read your SHORT, quick-to-read, press
    release?

Many press releases are often ignored either because they are poorly written or fail to offer anything of value to the journalist who is looking for a news or feature story. You must have a story to tell, a hook, or an interesting angle.

Another thing, it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Remove words that do not need to be there.

If you follow these simple rules you will restore the respect your press release truly deserves.

To get your free copy of BAMedia's: How to Make Headlines with Your Press Release, click here:  Press Release ebook