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  • Politics Is Like Hiring A Hitman
    by Scott Woods inPolitical on2020-08-13

    For me, politics is like hiring a hitman. I have values and things I care about. I care enough about them to at least bother voting for 5 minutes every year for one issue or another. And because I care at least that much, I vote for people who align with the ability to realize the things I care about.

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  • Punching Above Our Weight
    by Roger Madison Jr. inPolitical on2020-07-24

    I believe our vote is the punctuation of our voice. Without that resounding exclamation mark, I believe our voices are just incoherent noise.

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  • BLACK PROGRESS AMIDST SOCIAL CHAOS
    by Roger Madison Jr. inPolitical on2020-06-16

    Recent events have raised the profile of historical injustice and inequities here in the USA. The entire world has taken note of the fact that BLACK LIVES MATTER.   We invite all of our friends to engage in actions that result in the greatest movement for change in our history. It is imperative that we take advantage of this opportunity to affect a positive change by ACTING IN OUR SELF-INTERESTS.

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  • Living in a Black No-Man's Land
    by Roger Madison Jr. inOur Community on2019-10-28

    There are many narratives that define the Black experience in America in this 2nd decade of the 21st century. Our striving over the centuries of our sojourn in this nation is a tapestry of every human experience -- oppression, enslavement, forced assimilation, dehumanization, exclusion, segregation, isolation, struggle, perseverance, achievement, excellence, celebration, mourning, despair, progress, setbacks, lynching, assassination, genocide, terror, self-hatred, low esteem, pride,...

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  • Fighting Racism
    by Scott Woods inOur Community on2018-10-25

    I had a boss who was racist. Not an outright bigot, of course; her toolbox was more subtle than most. We bumped heads a lot over inconsequential things. She frequently couldn’t keep my name out her mouth. Lot of gaslighting. You know…2018 style. I tried a lot of ways to combat or navigate her issues. None of them worked, and that’s saying a lot because I’m really good at fighting racism. But at the end of the day – every day – she was my boss, I had to deal with her, and that was that. Finally I...

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How to Profile Your Business for Profits Online Part 1

Let's Delve Deeper into Digital Profiling as a Point of Promotion.  More and more it is becoming important to build your brand online with a pervasive digital profile.

Having a website isn't enough anymore.  You have to be seen on a myriad of marketing channels on the net.

If You want to more than survive but actually thrive online, Search and Social media should certainly be hotspots in your promotional efforts.

Search engines are the starting point for most Internet users looking for information, products, and services online.  The major players in search are of course Google, Bing, and Yahoo!

Google has the largest market share in search (depending on the source you read) at about 49% to 63% of all searches.  Newcomer Bing is giving Yahoo! a run for its money in search.

There are rumors that Microsoft will be purchasing a portion of Yahoo! and getting rid of its search engine in favor of Bing.  Right now Yahoo! search and Bing are vying for the number 2 position.  Social media is another hotspot based on stickiness.

Stickiness is the amount of time a person spends on a site.  In contrast some sites receive lots of visitors but they only spend seconds viewing the site.

Social media sites have the ability to make people spend a lot of time on them in an almost addictive fashion.  So Google is the leader when it comes to site traffic but social media site Facebook is keeping people engaged very long on its site with interactivity.

Billions of people use Google every month while hundreds of millions more and more are spending their time on Facebook .  To get traffic to your website you have to have a presence on high traffic web destinations like Google, Facebook, Bing, Myspace, Youtube and Yahoo!

This essentially is what having a digital profile is all about.  The vortex of your digital profile should be your website.

However you need more than a website to survive and thrive online.  You need a presence on high traffic destinations leading to your site.  This is what a digital profile is all about.

Bio: Kamau Austin helps small business make more money online by designing search engine friendly websites and placing promotion on social media sites.  He also helps businesses to profit with digital profiles.  Check him out at this Search Engine Optimization Site and this SBA Business Loan Source .