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  • Politics Is Like Hiring A Hitman
    by Scott Woods inPolitical on2020-08-13

    For me, politics is like hiring a hitman. I have values and things I care about. I care enough about them to at least bother voting for 5 minutes every year for one issue or another. And because I care at least that much, I vote for people who align with the ability to realize the things I care about.

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  • Punching Above Our Weight
    by Roger Madison Jr. inPolitical on2020-07-24

    I believe our vote is the punctuation of our voice. Without that resounding exclamation mark, I believe our voices are just incoherent noise.

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  • BLACK PROGRESS AMIDST SOCIAL CHAOS
    by Roger Madison Jr. inPolitical on2020-06-16

    Recent events have raised the profile of historical injustice and inequities here in the USA. The entire world has taken note of the fact that BLACK LIVES MATTER.   We invite all of our friends to engage in actions that result in the greatest movement for change in our history. It is imperative that we take advantage of this opportunity to affect a positive change by ACTING IN OUR SELF-INTERESTS.

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  • Living in a Black No-Man's Land
    by Roger Madison Jr. inOur Community on2019-10-28

    There are many narratives that define the Black experience in America in this 2nd decade of the 21st century. Our striving over the centuries of our sojourn in this nation is a tapestry of every human experience -- oppression, enslavement, forced assimilation, dehumanization, exclusion, segregation, isolation, struggle, perseverance, achievement, excellence, celebration, mourning, despair, progress, setbacks, lynching, assassination, genocide, terror, self-hatred, low esteem, pride,...

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  • Fighting Racism
    by Scott Woods inOur Community on2018-10-25

    I had a boss who was racist. Not an outright bigot, of course; her toolbox was more subtle than most. We bumped heads a lot over inconsequential things. She frequently couldn’t keep my name out her mouth. Lot of gaslighting. You know…2018 style. I tried a lot of ways to combat or navigate her issues. None of them worked, and that’s saying a lot because I’m really good at fighting racism. But at the end of the day – every day – she was my boss, I had to deal with her, and that was that. Finally I...

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Loyal customers: Strongest marketing tools

When you sit down and think about how you can do the best marketing to your customers, you probably start thinking of all the normal outlets, such as print ads and online ads. However, you may not realize that one of the strongest marketing tools you have is your loyal customers. There is nothing like repeat business and recommendations to help bring in more business. But how can you make sure your customers stay loyal so you can guarantee their return business and recommendations to friends? Here are a few tips.

Build a relationship

People have no problem walking away from a product or service. However, most people get nervous about walking away from a relationship,, according to Forbes. That’s partly why pyramid schemes have so much success. People don’t want to walk away from the friendships they have built with the people around them. They have no problem walking away and trying some new products if they aren’t tied to that relationship. That is why you want to focus on relationships with your customers. The stronger the relationship, the less likely they will ever leave. Even one little dent in that trust and relationships, though, and you could lose a customer forever.

Reward them for recommending you

One of the best ways to help your customers feel like you appreciate them and are happy with what they are already doing is by offering cash for recommendations. With pay per call marketing, you pay a good chunk of money for every recommendation that calls in using their unique phone number. This means they will tell their friends about it and post it on their blogs or websites for people to see. It is basically free advertising for you because you only pay when you get a quality lead calling, and your loyal customers increase their loyalty to you. It is a win-win for everyone.

Stay on top of products

One reason why people may suddenly be willing to make the change from Apple to Android (or from Android to Apple) would be because the products are suddenly lacking. With new products constantly being released, you cannot expect to stay on top if your product isn’t one of the greatest. Loyalty can only go so far. If the iPhone was still in its first generation, there would be nobody sticking around and being loyal to Apple instead of switching over to Android. But since both companies are constantly improving and updating, their customers have a reason to stay loyal. If you aren’t offering the best, then you aren’t really helping your customers, and they have no reason to stay loyal to you. Just make sure you are always doing your best to provide a great brand, and you’ll have a lot more of your strongest marketing tool to work with.

Marketing News brought to you by paypercallmarket.com

Source: forbes.com/sites/dorieclark/2015/02/02/how-to-keep-your-customers-loyal-forever/