Too many businesses believe unfortunately that they can run an ad in a newspaper or magazine, and they’ll instantly have plenty of customers. That kind of thinking has led to millions of dollars wasted on ineffective marketing and every year. Check out the most common mistakes:
1. Thinking that advertising is the same as marketing.
2. Failing to target prospects via the right publications.
3. Creating a single ad instead of an intergrated marketing campaign.
4. Running an ad once or twice and expecting big returns.
5. Focusing on how and ad looks instead of how it performs.
6. Making vague claims about “quality” and “service”.
7. Failing to focus on benefits.
Marketing your business is an ongoing process. When done right you can make your way to the bank alot more often then your competition will.
Happy Marketing Week!
EastLake Marketing Group creates marketing solutions online and offline. The end result is reaching your target audience and you gaining more customers. Contact me today.
