Fellow Book Publishers and Promoters

Before we get started I would like to clarify one small thing with you, and I will be honest with you… So here it is--I’m not going to give you all may secrets. But if you do some of the things that are presented in this article, you will definitely sale more copies of your book, your efforts will be tremendously rewarded and your publicity campaign will be around much longer--efforts referring to articles, releases and such things. Marketing is perhaps the most important aspect of the journey; after you have written your book, which has undoubtedly take you many months to accomplish, your first order of the day is to sell your work-- and that is why you wrote the book, to sell it and of course heighten your status as a writer, author or whatever.

After you wipe the sweat off your braw and say, I finally finished my book, comes the hard part. It is NOT an easy task, if you do not know what you’re doing to market your book or any product for that matter. And it can be a headache launching and maintaining a successful marketing strategy and publicity campaign.
Below are a few steps that you can take to help successfully sale your book other than that what your publisher is doing such as-Audio-Video tapes and recordings, include your book in their book club, E-blast, coaching conferences, book & media tour to blogs, social media and all the other things that thy do... I have listed a few things that you can and must do to have a successful marketing campaign for your book; and if follow up, you can have your pie and eat it too.

Articles and Reviews - Helps you to reach millions of potential buyers; unlike E-blasts, your article will circulate much longer, and an E-mail blast lasts for only a certain duration. The advantage in article marketing is that once you get your article up it continues for months and keep promoting your book, with email marketing, you get 1 or 2--150.000 emails sent out to your targeted audience and that’s it, and you cannot expect that more than 5% of the potential customers receiving your blast will actually consider purchasing your book; and you can accomplish the same thing with a press release that costs only $25. I seldom use email marketing for this type of promotion because I feel that it is less effective than article marketing, because with article marketing you can make your book available to millions at a time. Your article should be keyword rich, and if your article is keyword rich it helps the search engine in locating your article. Just remember, when people search the internet for a particular thing or commodity, they are usually buyers, and if someone is looking for a new book to read, yours just might be the one. If you don’t have the time to write your article or release, Follow This Link, and let this company write your articles and releases for you, they will be more than happy to help you. 

Blog--Transform your books blog into a powerful marketing tool. It is very important to have a blog or website, this increases your visibility and presence, here you can place pics and other things on the site or blog to enhance your sales possibilities; visual perception is very important--it can help the potential buyer to make his decision. And if you email me I will tell you how to get Google placement within 48 hours for your blog or website-- remember you have to submit your blog and each submission site will generate traffic to your Blog, and each site your article is posted on is another inbound link that helps with your blogs search engine rankings and get the exposure that you want.

Register A Domain Name –of course your blog must have a domain name. This helps to give your book clout and a must to get the reaction that you need and want. This is also one of the secrets that affiliate marketers use to earn lots of money with-- except the domain point to the vender’s website. Dang; I said that that I wasn’t going to give you all my secrets, but that is what you get for running your mouth… But anyway, your book needs a home; you need a place to send your potential buyers to besides the address of your publisher, and if you are the publisher, the more you need to do this.

Write A News or Press Release--Another essential strategies to drive traffic to your site or blog is through a press release. Strategically seen using press releases and other media communications can supercharge your other marketing efforts and reach your target audience through media attention. Writing a press or news release can be a tricky thing and you have to do it right, otherwise it might be rejected by the company that you want to submit it to. So check out how to do it before you begin… 

Write Your Review--Writing reviews is another excellent way to drive traffic to your blog or site, by placing reviews and articles on article sites you insure that your promotion efforts will be long lasting and continuous.
Submit Your Press Release--There is no use in writing a release if you don’t submit it. There are free and paid press release companies, I prefer to pay because then I am assured that my information will reach my targeted audience and millions of potential buyers.
Submit Your Review-- This is basically the same as submitting a press release, it takes time and lots of effort on your part to get the message out in this way.

Submit Your Blogs--After you have created, or someone else has created your blog for you, you have to submit it to as many blog sites as you can, so how would you do this if you haven't any knowledge about it? But once everything is in place you can sit back and relax, and let your blog, article, news letter and press release work for you, you don’t have to worry about relying on other authors, publishers and readers to help get the word out about your literary work, everything that you do is pointed directly at your targeted audience--but you can take it 2 steps further, with article, reviews, releases and blog marketing to get your message out to eager targeted buyers.

Summary:
I hope that this article will be of help to you, just remember--having an effective marketing campaign is a must for any book publication and promotion. Successfully marketing your book will help it become more popular, visible and increasing your sales, which is your ultimate goal. If you want something different than email marketing for your books promotion, article and review marketing is the form of advertising that you need. Not only is it a fast and easy way of marketing you’re your literary work, it is also extremely effective in reaching millions of customers through your content, and the preferred marketing strategies used by thousands of successful marketers.

About the Author

Don Ridgeway CEO-RCMG Marketing Group is a 12 year veteran in the affiliate and online marketing arena and help steer beginning marketers, entrepreneurs and start-up business owners in the right direction to help enhance the experience and profitability of their online business by teaching them the value of recognizing and removing the 4 MAIN HURDLES which are keeping most of them from online success.

This article courtesy of I Know Why Mandingos Sing desktop. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.