Latest Articles

vertical horizontal
  • Politics Is Like Hiring A Hitman
    by Scott Woods inPolitical on2020-08-13

    For me, politics is like hiring a hitman. I have values and things I care about. I care enough about them to at least bother voting for 5 minutes every year for one issue or another. And because I care at least that much, I vote for people who align with the ability to realize the things I care about.

    Read More ...

  • Punching Above Our Weight
    by Roger Madison Jr. inPolitical on2020-07-24

    I believe our vote is the punctuation of our voice. Without that resounding exclamation mark, I believe our voices are just incoherent noise.

    Read More ...

  • BLACK PROGRESS AMIDST SOCIAL CHAOS
    by Roger Madison Jr. inPolitical on2020-06-16

    Recent events have raised the profile of historical injustice and inequities here in the USA. The entire world has taken note of the fact that BLACK LIVES MATTER.   We invite all of our friends to engage in actions that result in the greatest movement for change in our history. It is imperative that we take advantage of this opportunity to affect a positive change by ACTING IN OUR SELF-INTERESTS.

    Read More ...

  • Living in a Black No-Man's Land
    by Roger Madison Jr. inOur Community on2019-10-28

    There are many narratives that define the Black experience in America in this 2nd decade of the 21st century. Our striving over the centuries of our sojourn in this nation is a tapestry of every human experience -- oppression, enslavement, forced assimilation, dehumanization, exclusion, segregation, isolation, struggle, perseverance, achievement, excellence, celebration, mourning, despair, progress, setbacks, lynching, assassination, genocide, terror, self-hatred, low esteem, pride,...

    Read More ...

  • Fighting Racism
    by Scott Woods inOur Community on2018-10-25

    I had a boss who was racist. Not an outright bigot, of course; her toolbox was more subtle than most. We bumped heads a lot over inconsequential things. She frequently couldn’t keep my name out her mouth. Lot of gaslighting. You know…2018 style. I tried a lot of ways to combat or navigate her issues. None of them worked, and that’s saying a lot because I’m really good at fighting racism. But at the end of the day – every day – she was my boss, I had to deal with her, and that was that. Finally I...

    Read More ...

20 Simple And Inexpensive Marketing Ideas

1) Send unusual postcards.
2) Request testimonials from good clients.
3) Go on a local talk show.
4) Refer business to a client.
5) Test offers with small classified ads.
6) Put a “take a card” holder in a neighborhood business.
7) Give a guest lecture at a local school.
8) Send a lottery ticket with a note: “If you want better odds, talk to us.”
9) Find a new online discussion group.
10) Have a contest for the best and worst of something related to your area.
11) Try to bring back an ex-client.
12) Give evening seminars in your offices.
13) Create a flier and pay kids to pass out copies of it.
14) Approach a competitor about mutual referrals.
15) Sponsor a talk by a visiting expert on a topic for your clients.
16) Call ten people you’ve been meaning to talk to.
17) Find a marketing mentor and meet with that person regularly.
18) Put a company logo or sign on your car.
19) Change your phone greeting to “How can I help you?”
20) Take a client to a ballgame.

 EastLake Marketing Group creates marketing solutions online and offline. The end result is reaching your target audience and you gaining more customersContact me today.