African Entrepreneurs Network understands that all businesses are not created equal. Therefore, we created a network designed to help all level of businesses. Small businesses in general do require exposure in order to be successful. Companies pay a lot of money to get in front of millions of consumers because they recognize that marketing is required in order to generate revenue. Television commercials account for most of the advertising of goods and services, and they have proven to be very successful. Magazines, likewise, are successful in their own rights; they also have a share in the market of advertising. The more popular the magazine, the more the likelihood for a certain ad to be properly circulated. Now there is the Internet, the information super highway, where traffic is mind boggling. What better medium for one to advertise and reach a very large percentage of the population.
Then, there is also the cost of an ad. Advertising can be expensive if you advertise on television and the popular magazines. However, the Internet can also give you the same exposure if you advertise in the right forum. African Entrepreneurs Network encourages its members to advertise because it works. Anyone who wants to be successful in business is going to require some exposure. The network and its members also create a community of business owners who share ideas and also advertise their businesses at low cost. There is referral marketing within the community and the members support one another's business. African Entrepreneurs Network has created a "Shopping Mall" of businesses that is visited and supported by the members of the network.
Congratulations to all who have taken the initial step of business ownership, and is presently sitting in the driver's seat. Now is the time to showcase your talents and businesses in the African Entrepreneurs Magazine and Network where your small business ownership dreams will be recognized in our global publication.
Ola Akinsanya
African Entrepreneurs
http://africanentrepreneur.net
CEO/Founder